The flagship title will be Need For Speed: Shift, which will be similar to past games, though with a heavier emphasis on simulation. One of the ways that it will attempt to do this is via an in-depth cockpit view mode and some sort of new crash mechanic. The game is being developed by Slightly Mad Studios and will be hitting the Xbox 360, PlayStation 3, PC, and PlayStation Portable.
Meanwhile, Need For Speed Nitro, which is being developed by EA Montreal, will feature much more arcade-style racing. The game is being developed for both the Nintendo Wii and DS, and will feature some in-depth car customization in addition to arcade racing features like boost. It also will feature another NFS staple: cops that will chase you down a la Hot Pursuit. EA is hoping the game will appeal to new players and genre fans alike.
The third game will be another attempt by EA to enter the free-to-play space. Need For Speed: World Online is similar to Battlefield Heroes, and will be a free-to-play PC title but with optional paid microtransactions as well. Other than the payment model, details for World Online are slim. The game will launch in Asia first, and if successful, will be released in other markets soon after. It is being co-developed by EA Black Box and EA Singapore.